"PTI has always chosen to be different from everything else on ESPN, dating back to the moment it first hit the airwaves. It has continued to resist changing its core formula despite trends within the industry and within the network itself. So, why change now?"
"What I found was when I started doing really good hooks and started doing really interesting stories and started promising great video, then people started really getting what I was laying down.”
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.
That injunction being lifted now allows Nielsen to re-enact its policy of joining national ratings with the purchase of local market data, at least temporarily.
"PTI has always chosen to be different from everything else on ESPN, dating back to the moment it first hit the airwaves. It has continued to resist changing its core formula despite trends within the industry and within the network itself. So, why change now?"
"What I found was when I started doing really good hooks and started doing really interesting stories and started promising great video, then people started really getting what I was laying down.”