Tag: radio formats
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Radio’s Nomadic Listener Problem Is Getting Worse
"Be the best in your lane. Just understand that today's listener is going to wander."
Why Oliver Tree’s Death Matters More to Radio Than You Think
"In moments like this, the people closest to the audience may have the sharpest read. "
What If the Next New Rock Radio Hit Isn’t New at All?
To be clear, this is not a call for being the "deep cut" and "B-side" station or format. This is far more strategic.
The Radio Format No One Has Launched Yet And Why It’s a Huge Opportunity
"Once this exists, everyone will claim they saw it coming. They won’t be wrong. They’ll just be late."
The Real Reason You Can’t Beat the Radio Station Across Town
"The job isn’t to sound better than your competitor. The job is to sound less like them."
Radio Format Evolution: Keeping Classic Hits Fresh For the Next Generation
"Stations are actively evolving their formats as the core listener demographic ages and as younger listeners enter the 35-54 target."
Classic Rock Radio’s Mid-Year Report Card
"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."