Tag: Radio Industry
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Why Leaving the Radio Business on Your Terms Matters Now More Than Ever
My advice is to think long and hard about it before you make a move, or your employer makes it for you.
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
The Media’s Attention Obsession, CMA Highs and Lows, KROQ, and the Power of Suno
"Is the only thing worthy of stopping us in our tracks a back and forth spat between two or three people?"
From Rock Art Shows to Ticket Stubs: Creative Promotions Radio Can Steal From Classic Rock
"When marketing budgets are low, we must rely on creativity to get attention beyond our existing cume."
Black Stone Cherry’s Chris Robertson on the Stories, Struggles, and Sound Behind Their New EP “Celebrate”
"Every victory in life is worth celebrating to some degree. I think we get away from that entirely too much."
How SiriusXM’s Jose Mangin Became Rock and Metal’s Unstoppable “Metal Ambassador”
“My favorite thing about doing these festivals is talking to our SiriusXM subscribers and being able to say thank you to their face. Remember this isn't something they get for free.”
How AI Is Shaking Up Radio, Playlists, and Programming (And Why That’s OK)
"Despite all the hate, music fans aren’t running from AI, they’re enjoying it."
How Long-Term Branding Drives Real Results in Broadcast Media
"Branding campaigns are what keep clients engaged, committed, and successful over the long run."
Why Radio Programmers and Their Teams Need to Be Listener Obsessed at Live Events
"The entire staff of your station needs to be listener obsessed at every event you participate in."
No More November: The Radio Clichés You Must Kick Cold Turkey
"If we can kill the clichés, we can continue the connection."