"I've long been in awe of Knoxville — specifically, the rarity of the letter x being followed by the letter v which, like Greg FM, seems as though it shouldn't work, yet, somehow..."
The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.
Seize the moment. People are talking about the price of eggs. Even a beloved institution like The Waffle House has added a 50-cent surcharge per egg served.
If you are not a fan of the Philadelphia Eagles or The Kansas City Chiefs there is a likelihood you have uttered the expression, “Oh well, pitchers and catchers report in X number of days”
When I was working for then Entercom Madison, we found a way to create a huge remote crowd, deliver prospects to the client, and create a fun atmosphere.