Tag: Radio Promotion Ideas

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Great Radio Promotions Are More Than A Giveaway Or Contest

Business Bob Lawrence Bob Lawrence -
The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.

Promo Meeting: Take Me Backstage T-Shirts And A Risque Keychain

Columns Jeff Lynn Jeff Lynn -
What is the most asked question at a remote or an appearance? Most of the time it is, “Do you have any t-shirts?”

Promo Meeting: Executive Orders For Your Show

Promo Meeting Jeff Lynn Jeff Lynn -
What I am about to suggest comes with a healthy dose of caution. Do not step on a political landmine, but have some fun.

Promo Meeting: Eggcellent Chance To Seize The Moment

Promo Meeting Jeff Lynn Jeff Lynn -
Seize the moment. People are talking about the price of eggs. Even a beloved institution like The Waffle House has added a 50-cent surcharge per egg served.

Promo Meeting: Baseball is Coming So ‘Show Us Your Balls’

Promo Meeting Jeff Lynn Jeff Lynn -
If you are not a fan of the Philadelphia Eagles or The Kansas City Chiefs there is a likelihood you have uttered the expression, “Oh well, pitchers and catchers report in X number of days”

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
When I was working for then Entercom Madison, we found a way to create a huge remote crowd, deliver prospects to the client, and create a fun atmosphere.

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Columns Jeff Lynn Jeff Lynn -
Every staff member at every station will receive an admonition about using the Super Bowl in marketing. It’s a big NO! Period, full stop.

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."