Tag: Radio Promotion Ideas

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David Samson Underestimated What Radio Means to Baseball

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"We don’t need baseball on radio anymore."

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

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People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

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"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

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"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Great Radio Promotions Are More Than A Giveaway Or Contest

Business Bob Lawrence Bob Lawrence -
The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.

Promo Meeting: Take Me Backstage T-Shirts And A Risque Keychain

Columns Jeff Lynn Jeff Lynn -
What is the most asked question at a remote or an appearance? Most of the time it is, “Do you have any t-shirts?”

Promo Meeting: Executive Orders For Your Show

Promo Meeting Jeff Lynn Jeff Lynn -
What I am about to suggest comes with a healthy dose of caution. Do not step on a political landmine, but have some fun.

Promo Meeting: Eggcellent Chance To Seize The Moment

Promo Meeting Jeff Lynn Jeff Lynn -
Seize the moment. People are talking about the price of eggs. Even a beloved institution like The Waffle House has added a 50-cent surcharge per egg served.

Promo Meeting: Baseball is Coming So ‘Show Us Your Balls’

Promo Meeting Jeff Lynn Jeff Lynn -
If you are not a fan of the Philadelphia Eagles or The Kansas City Chiefs there is a likelihood you have uttered the expression, “Oh well, pitchers and catchers report in X number of days”

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
When I was working for then Entercom Madison, we found a way to create a huge remote crowd, deliver prospects to the client, and create a fun atmosphere.

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Columns Jeff Lynn Jeff Lynn -
Every staff member at every station will receive an admonition about using the Super Bowl in marketing. It’s a big NO! Period, full stop.

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com
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Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

Columns 0
People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

Columns 0
"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

Columns 0
"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

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“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."