Tag: Radio Ratings
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What Will The Next Big Radio Study Reveal and Who Will Pay For It?
What do you think would make a great study to help the radio industry better understand where the audience is headed and what to do about it?
The Monthly Secret Behind PPM Ratings
The best way to think about PPM is that a monthly is an average of 28 one-day surveys.
An Occasion to Talk About Radio Ratings Occasions
I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.
In Radio Ratings, The Weighting is the Hardest Part
Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.
WWLS Tops Sports Radio in Oklahoma City Spring Ratings Book
"The station ranked 3rd in the demo during weekday prime (M-F 6a-7p) with a 7.5 share."
It’s Time for a Ratings Joint Industry Committee
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register.
Ratings Give You Nothing to Fear Except 3rd Grade Math
If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good.
Nielsen Will Face Many Questions With Major Methodology Changes
Let’s consider the potential reasons for differences in results between the paper diary and an online version.
Is The Radio Diary Dead?
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.