Tag: Radio Ratings

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Is The Radio Diary Dead?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...

Why Radio Cume Matters

Columns Dr. Ed Cohen Dr. Ed Cohen -
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.

Welcome To Your Research Class

Columns Dr. Ed Cohen Dr. Ed Cohen -
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."

Isn’t It Time For Another Ratings Innovation For Radio?

Columns Demetri Ravanos Demetri Ravanos -
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."

Nielsen Braces Clients For Potential Challenges As Covid-19 Surges

Radio BNM Staff BNM Staff -
"Some delays in recruitment and slight volatility in intab levels could occur over the next month."

Sports Radio’s Summer Ratings Report

Radio Jason Barrett Jason Barrett -
The Summer ratings book was released in early October to sports stations across the nation, and we do our best here at BSM to...

The Sports Radio Spring Ratings Report

Radio Jason Barrett Jason Barrett -
The Spring book is out which means some are cashing bonus checks, and others are adjusting their strategies to place themselves in stronger position...

Why Total Reach Matters More Than Ratings!

Columns Jason Barrett Jason Barrett -
One of the real benefits of being removed from the inside of a radio station, is that you can analyze things about the industry...
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Columns 0
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.