Tag: Radio Ratings
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How Nielsen Defines ‘Hispanic’
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.
WFAN Closes Out 2023 With a Strong Fall Ratings Victory
"New York's leading sports station enjoyed wins across all dayparts as well as year-over-year growth in multiple dayparts."
How News/Talk Radio Can Combat the All-Christmas Surge
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house.
Nielsen Ceasing RADAR Network Radio Ratings
RADAR was founded in 1972 as a method of measurement for network ad buyers to ensure their spots were running as promised.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
How to Follow the Radio Ratings Data to News/Talk Success
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
How to Get Nielsen Credit for Streaming and Social Media Videos
The technical aspects aren’t always easy.
WFAN Maintains Big Lead in New York Summer Ratings Book
WFAN maintained a strong lead in New York during the summer ratings book.
With Nielsen, Is There Life After 54?
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.