Tag: Radio Ratings
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With Nielsen, Are You Better Off Than You Were 10 Years Ago?
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.
Nielsen Implementing Layoffs Affecting 9% of Workforce
A Nielsen spokesperson says the layoffs will “bring costs in line with our revenues and to ensure the company's financial strength for the future."
How to List Your Station With Nielsen for Maximum Ratings Results
This is an easy task that won’t require very much of your valuable time. Assuming you’re not planning to change a format, this is a “set it and forget it” task.
One Simple Fix Can Improve Your Nielsen Ratings
I can’t endorse this exercise strongly enough, especially for spoken word formats.
What Will The Next Big Radio Study Reveal and Who Will Pay For It?
What do you think would make a great study to help the radio industry better understand where the audience is headed and what to do about it?
The Monthly Secret Behind PPM Ratings
The best way to think about PPM is that a monthly is an average of 28 one-day surveys.
An Occasion to Talk About Radio Ratings Occasions
I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.
In Radio Ratings, The Weighting is the Hardest Part
Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.
WWLS Tops Sports Radio in Oklahoma City Spring Ratings Book
"The station ranked 3rd in the demo during weekday prime (M-F 6a-7p) with a 7.5 share."
It’s Time for a Ratings Joint Industry Committee
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register.