Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.
Monthly
Albuquerque
Spanish Variety KANW is up 3.6-4.5
Classic Rock KIOT is up 4.1-4.4
Country KRST...
Nielson Audio has released 6+ PPM Market ratings for Markets 41-50.
San Jose
Alpha Media’s Hot AC KEZR (Mix 106.5) falls 4.5-5.6. Bonneville’s Classic Rock KUFX...
In Miami/Ft. Lauderdale Cox Media Group’s Urban WHQT remains in first place despite a 9.2-8.3 drop. Audacy’s AC WLYF (101.5 Lite FM) posts a nice 6.2-6.9 gain.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."