Tag: Radio Ratings
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Eastlan Ratings Expands Ratings Services in 3 Markets
“When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later."
To Nielsen or Not to Nielsen, That is the Question
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences.
Nielsen Ends Radio Ratings in 3 More Markets
In total, Nielsen has ended rating services for more than 30 markets since 2016.
Understanding the Nielsen Control Panel — Part 3
The CPR can be an incredibly useful tool for PPM markets if you do your best to get the most from it.
What the Savannah Bananas Can Teach Sports Radio About Relevance, Ratings, and Revenue
The Savannah Bananas have used one guiding principle to create millions of followers and millions in revenue. It's an easy business for sports radio to emulate.
Is the Nielsen Paper Diary on Its Death Bed?
This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.
How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.
Is It Time For Radio to Back A Nielsen Competitor?
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
How Nielsen Defines ‘Hispanic’
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.
WFAN Closes Out 2023 With a Strong Fall Ratings Victory
"New York's leading sports station enjoyed wins across all dayparts as well as year-over-year growth in multiple dayparts."