Tag: Radio Ratings
Browse our Latest articles!
Nielsen Audio 6+ PPM Markets 41-50 June 2024
Nielson Audio has released 6+ PPM Market ratings for Markets 41-50.
San Jose
Alpha Media’s Hot AC KEZR (Mix 106.5) falls 4.5-5.6. Bonneville’s Classic Rock KUFX...
Nielsen Audio 6+ PPM Market Ratings 11-20 June 2024
In Miami/Ft. Lauderdale Cox Media Group’s Urban WHQT remains in first place despite a 9.2-8.3 drop. Audacy’s AC WLYF (101.5 Lite FM) posts a nice 6.2-6.9 gain.
A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.
How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable.
Nielsen Can Avoid Recent Criticism With One Simple Move
Put the study out there for all of us in the industry to review and raise questions.
Nielsen Audio Meets the Kardashians
I don’t know about you, but when I hear the word “enhancement”, I’m more likely to think of a Kardashian than Nielsen.
Eastlan Ratings Expands Ratings Services in 3 Markets
“When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later."
To Nielsen or Not to Nielsen, That is the Question
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences.
Nielsen Ends Radio Ratings in 3 More Markets
In total, Nielsen has ended rating services for more than 30 markets since 2016.
Understanding the Nielsen Control Panel — Part 3
The CPR can be an incredibly useful tool for PPM markets if you do your best to get the most from it.