Tag: Radio Ratings
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‘Outliers’ in Nielsen Audio Ratings
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.
Monthly
Albuquerque
Spanish Variety KANW is up 3.6-4.5
Classic Rock KIOT is up 4.1-4.4
Country KRST...
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.
An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates
We’re in the midst of the political season which means a lot of polling. Surveys aren’t perfect and in fact, are getting harder to...
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released June Monthly and Spring 2024 quarterly ratings.
Nielsen Audio 6+ PPM Markets 41-50 June 2024
Nielson Audio has released 6+ PPM Market ratings for Markets 41-50.
San Jose
Alpha Media’s Hot AC KEZR (Mix 106.5) falls 4.5-5.6. Bonneville’s Classic Rock KUFX...
Nielsen Audio 6+ PPM Market Ratings 11-20 June 2024
In Miami/Ft. Lauderdale Cox Media Group’s Urban WHQT remains in first place despite a 9.2-8.3 drop. Audacy’s AC WLYF (101.5 Lite FM) posts a nice 6.2-6.9 gain.
A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.
How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable.