Tag: Radio Strategy
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Hot Take Flood Zone: Radio Show Content Strategy Guide
"At the exact moment personality and content are becoming more important, some shows are reducing them to a very predictable formula."
What Ratings? ROAS and Attribution: Radio’s New Accountability Standard
"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."
Dolly Parton’s Death Shows Radio’s Real Power
When news broke yesterday that Dolly Parton had died at 80, programmers somewhere were likely wondering whether "Jolene" fit the format. That's the wrong...
20 Brands in 20 Days: Allan Lamberti, WPLR, New Haven
"I think our listeners allow us to take chances now and then as long as it fits the attitude and the legacy and the brand of the station."
How Local Radio Expands Audience Through Partnerships
"Tear down the traditional thought of competitive ownership groups and start thinking about how you can build shared audiences."
KAMV Flips to Spanish AC Amor 107.1 DFW
"This shift demonstrates Univision's willingness to experiment with Spanish AC despite signal limitations."
The Radio Industry Stops Complaining and Starts Building at CRS
August is right around the corner, which means a highly specific cross-section of our business is about to lock themselves in a room. The...
Luke Bryan, Boots, and the Future of Radio
I was standing in the crowd at the Luke Bryan and Shane Profitt show. At some point, I stopped watching the stage and started...
Rock Radio’s Playbook for Winning the Second Half
Carpe diem… zeitgeist… make hay… be present. Whatever phrase you choose, it matters for RockTernative brands and talent. Showing up in the moment matters.
Music...
Five Ways Classic Rock/Hits Program Directors Can Stay on Target
"Always focusing on what they do and how to do it better."