Tag: Radio Strategy

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4 Non Blondes Singer Linda Perry Documentary

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I remember the first time I saw the band...

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

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"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

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"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

Have Radio Programmers Lost Sense of How To Motivate Their Talent?

Columns John Mamola John Mamola -
"You’ll be surprised how creative and motivated people get with a sense of understanding, instead of another meeting or a cheap cake"

Why Classic Rock Stations Must Embrace Community-Building

Columns Mike Stern Mike Stern -
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?

Sharing Your Station’s Strategy And Tactics

Columns Bob Lawrence Bob Lawrence -
Many programmers and brand managers do not take the time necessary to offer true explanations of their strategy and tactics to sellers, nor are they aware of the challenges sellers face every day.
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20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

20 Brands in 20 Days 0
"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

Columns 0
"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

Columns 0
"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

Columns 0
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."