Tag: Radio Strategy

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Why Profanity Standards Are Due for Change in Sports Broadcasting

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"The media landscape, audience, and definition of what is considered offensive or profane has changed. Yet broadcast radio and television remain bound by standards created for a media environment that no longer exists."

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

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"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

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"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

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"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

Columns Mike Stern Mike Stern -
"For TikTok, every retained interaction is valuable."

Counting the Ballots on the Dashboard: Turning In-Car Data Into Street-Level Wins

Columns Kevin Callahan Kevin Callahan -
"Lock in every data point, or you leave incredible metrics on the table."

Radio Once Owned Suspense. It’s Time to Reclaim It

Columns Kevin Robinson Kevin Robinson -
"Today, too many stations simply inform instead of intrigue."

Where Radio Can Prepare For 2026 Using Four Important Concepts

Columns Mike Stern Mike Stern -
"Hopefully, these four trends are things you can incorporate into your planning for the coming year"

Have Radio Programmers Lost Sense of How To Motivate Their Talent?

Columns John Mamola John Mamola -
"You’ll be surprised how creative and motivated people get with a sense of understanding, instead of another meeting or a cheap cake"

Why Classic Rock Stations Must Embrace Community-Building

Columns Mike Stern Mike Stern -
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?

Sharing Your Station’s Strategy And Tactics

Columns Bob Lawrence Bob Lawrence -
Many programmers and brand managers do not take the time necessary to offer true explanations of their strategy and tactics to sellers, nor are they aware of the challenges sellers face every day.
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Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

Features 0
"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

Columns 0
"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

Features 0
"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

I’ve Been a Music Tourist for Years. I Just Didn’t Know What to Call It.

Columns 0
A couple of years ago, my family and I...