Tag: Radio Strategy

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The Industry According To: Raffaella Braun, Triple Tigers

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"Radio is still the best way to reach the largest audience consistently"

Why Broadcast Radio Will Never Get Its Fair Share of Political Advertising Dollars

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Political advertising was never built as a meritocracy, and campaigns don't always spend where the numbers point them. They spend where the instinct — and the image — feels safest.

How “Swagu” Marcus Spears Built His Second Career at ESPN

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"My wife and my kids will forever be the priority. I’ll literally walk away from anything if I felt it was a detriment to them and my family. I got the greatest job because I don’t get flack from my bosses knowing what’s most important to me."

Why The Tennessee Titans Pulling Jared Stillman’s Credential Needs More Specifics

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"Professional franchises don’t have to agree with a media member. They don’t have to like the questions being asked or the opinions being offered. But when a credential is pulled immediately after pointed criticism and no explanation is provided, it creates the appearance that a dissenting voice is being punished for being dissenting."

Counting the Ballots on the Dashboard: Turning In-Car Data Into Street-Level Wins

Columns Kevin Callahan Kevin Callahan -
"Lock in every data point, or you leave incredible metrics on the table."

Radio Once Owned Suspense. It’s Time to Reclaim It

Columns Kevin Robinson Kevin Robinson -
"Today, too many stations simply inform instead of intrigue."

Where Radio Can Prepare For 2026 Using Four Important Concepts

Columns Mike Stern Mike Stern -
"Hopefully, these four trends are things you can incorporate into your planning for the coming year"

Have Radio Programmers Lost Sense of How To Motivate Their Talent?

Columns John Mamola John Mamola -
"You’ll be surprised how creative and motivated people get with a sense of understanding, instead of another meeting or a cheap cake"

Why Classic Rock Stations Must Embrace Community-Building

Columns Mike Stern Mike Stern -
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?

Sharing Your Station’s Strategy And Tactics

Columns Bob Lawrence Bob Lawrence -
Many programmers and brand managers do not take the time necessary to offer true explanations of their strategy and tactics to sellers, nor are they aware of the challenges sellers face every day.
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Why Broadcast Radio Will Never Get Its Fair Share of Political Advertising Dollars

Columns 0
Political advertising was never built as a meritocracy, and campaigns don't always spend where the numbers point them. They spend where the instinct — and the image — feels safest.

How “Swagu” Marcus Spears Built His Second Career at ESPN

Features 0
"My wife and my kids will forever be the priority. I’ll literally walk away from anything if I felt it was a detriment to them and my family. I got the greatest job because I don’t get flack from my bosses knowing what’s most important to me."

Why The Tennessee Titans Pulling Jared Stillman’s Credential Needs More Specifics

Columns 0
"Professional franchises don’t have to agree with a media member. They don’t have to like the questions being asked or the opinions being offered. But when a credential is pulled immediately after pointed criticism and no explanation is provided, it creates the appearance that a dissenting voice is being punished for being dissenting."

Why The Conclave Wanted a Final Farewell After 45 Years

Features 0
"Just come to Minneapolis. Remember the good times and bring in some new ones. That's all I'm asking. Bring along your ideas."