Tag: Radio Talent
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Why College Radio Could Save the Future of Broadcast Radio
"Big media has to recognize that the youth of America may be the primer that helps us figure out where to go next."
2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap
The Consultant Conversation
Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir: Buss Knight (Taking a walk)
The Consultants Conversation at the first Barrett Media Music Radio Conference...
The Zalinski Effect: What a Movie Villain Teaches Us About Radio’s Talent Paradox
"We just give the driver another reason to plug their phone in and leave us behind."
The Industry According To: Greg Beharrell, GREG-FM
"How do you think Top 40 makes song number 41 feel?"
Greg FM: Because Nobody Ever Requested “15 Songs In A Row”
"It offers a voice that reminds the listener that somebody is actually there."
Are Americans Really Living on the Political Extremes?
"In my mind, this constant barrage of outrage only creates more skepticism about anything and everything, including trust in our industry."
A Guide To Reviving Coaching for Radio Talent and Programmers
"Coaching is vital to the survival of our business. Jump on THAT train the first week of 2026 if you’re not already coaching. That means – now."
Bidding Farewell to Sydney Sweeney
"No one pays as much attention as we think they do or hope they will."
Radio Content Fails When Expectations Don’t Match
"It’s natural to want to create excitement, urgency or to convey “bigness”. Just make sure it’s for the right moment and that the payoff meets the promise."
Why Your Hot AC Station Should Be More Personality, Less Jukebox
"If a listener just wants music, they’re not coming to radio anymore"