Tag: Radio Talent
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Bidding Farewell to Sydney Sweeney
"No one pays as much attention as we think they do or hope they will."
Radio Content Fails When Expectations Don’t Match
"It’s natural to want to create excitement, urgency or to convey “bigness”. Just make sure it’s for the right moment and that the payoff meets the promise."
Why Your Hot AC Station Should Be More Personality, Less Jukebox
"If a listener just wants music, they’re not coming to radio anymore"
The Radio Advertising Issue Is Rooted in an ROI Mistake
"Radio must return to doing what it has always done best: connecting with people"
Six Techniques To Avoid Micromanagement of Hot AC Talent
Successful performance depends heavily on spontaneity, personality, and the ability to form a genuine emotional connection with listeners.
Words Of Wisdom That Have Stayed Through My Career
It’s a funny thing in and of itself: what stays with you over the years and what you never forget, what shapes you as a career broadcaster, manager, or even fan.
Seeing The True Value Of What Radio Does As An Art Form
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?
Radio Talent Need To Stay True To Art That Reflects Them
Guardrails and direction are important, but talent should create art that is true to them and reflects them.
What Santa Should Put In Radio’s Stockings For 2025
Santa, here’s a short list that I hope will find its way into the stockings of radio stations everywhere.
Can Radio Personalities Be Too Involved in Their Community?
It is often said that radio personalities cannot be too involved in their communities. There is a lot of truth to that and there must...