Tag: Radio Talent
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The Radio Advertising Issue Is Rooted in an ROI Mistake
"Radio must return to doing what it has always done best: connecting with people"
Six Techniques To Avoid Micromanagement of Hot AC Talent
Successful performance depends heavily on spontaneity, personality, and the ability to form a genuine emotional connection with listeners.
Words Of Wisdom That Have Stayed Through My Career
It’s a funny thing in and of itself: what stays with you over the years and what you never forget, what shapes you as a career broadcaster, manager, or even fan.
Seeing The True Value Of What Radio Does As An Art Form
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?
Radio Talent Need To Stay True To Art That Reflects Them
Guardrails and direction are important, but talent should create art that is true to them and reflects them.
What Santa Should Put In Radio’s Stockings For 2025
Santa, here’s a short list that I hope will find its way into the stockings of radio stations everywhere.
Can Radio Personalities Be Too Involved in Their Community?
It is often said that radio personalities cannot be too involved in their communities. There is a lot of truth to that and there must...