Tag: Rock

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Music Radio Must Stop Cloning Playlists And Start Creating Culture

"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."

Hits On The Horizon: Lady Gaga, Alabama Shakes, and Thomas Rhett

"Let’s take a look at music that should be on your radar for airplay consideration this week"

Rock Radio & 7-Eleven: Same War, Different Street

From Big Gulps to Big Cume, It’s All About Location, Loyalty & Foot Traffic

One Year Later: Key Takeaways on Music Radio Coverage

Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.

AI Chooses Rock Over Pop: An Exclusive Interview With AI

This is my exclusive interview with AI, meant to tackle the real issues facing RockTernative. Soon after the interview started, I realized AI likes to jump on its soapbox and hear itself type.

Everything Is Political Even Urban Radio Programming

First, I must say I have no intention of discussing politics in my weekly communication with you. But as my father used to say, “Everything is political,” and boy, was he right.

Dear Rock Radio: Will They Remember You?

Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.

Six Weeks That Changed Rock Music Forever

Several genre-changing albums were released in a short period of time, sometimes on the same day, and the rest is history.

Rock & Roll Is Back And A Force For Radio And Advertising

Rock continues to be a dominant genre in physical album sales, trailing only Jazz and World Music on the ranker.

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.