Tag: Rock
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Music Radio Must Stop Cloning Playlists And Start Creating Culture
"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."
Hits On The Horizon: Lady Gaga, Alabama Shakes, and Thomas Rhett
"Let’s take a look at music that should be on your radar for airplay consideration this week"
Rock Radio & 7-Eleven: Same War, Different Street
From Big Gulps to Big Cume, It’s All About Location, Loyalty & Foot Traffic
One Year Later: Key Takeaways on Music Radio Coverage
Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.
AI Chooses Rock Over Pop: An Exclusive Interview With AI
This is my exclusive interview with AI, meant to tackle the real issues facing RockTernative. Soon after the interview started, I realized AI likes to jump on its soapbox and hear itself type.
Everything Is Political Even Urban Radio Programming
First, I must say I have no intention of discussing politics in my weekly communication with you. But as my father used to say, “Everything is political,” and boy, was he right.
Dear Rock Radio: Will They Remember You?
Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.
Six Weeks That Changed Rock Music Forever
Several genre-changing albums were released in a short period of time, sometimes on the same day, and the rest is history.
Rock & Roll Is Back And A Force For Radio And Advertising
Rock continues to be a dominant genre in physical album sales, trailing only Jazz and World Music on the ranker.