"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.
Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.
Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."