Tag: Scott Shannon

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Promo Meeting: Eggcellent Chance To Seize The Moment

Seize the moment. People are talking about the price of eggs. Even a beloved institution like The Waffle House has added a 50-cent surcharge per egg served.

For Z100 Program Director Mark Adams, Passion Is A Winning Formula

We have great, committed, and passionate teammates in programming, promotions and marketing, social, sales, research, and more that all play a significant role in keeping Z100 successful.

WLRS Louisville Comes Out Of Christmas With ‘True Oldies’

They have now rebranded to Oldies, launching as "Kentuckiana’s True Oldies" on New Year’s Eve.

Aircheck: Scott Shannon 1989 Morning Drive At ‘Pirate Radio’ KQLZ Los Angeles

A good takeaway is how he tied station giveaways to the station's music and pop culture, which allowed those who did not want to call in to win to play along vicariously and be entertained.

Secret Weapon Songs To Add To Your Programming Toolbox

Secret Weapons Records - are just that. A tactic separating you from them.

Scott Shannon’s ‘True Oldies Channel’ Comes Back To New York

Scott Shannon’s “True Oldies Channel” is returning to New York on 92.3Audacy’s WINS-HD3.

Scott Shannon: ‘Radio Is Not Dying’

Last week, an article in The Wall Street Journal titled “Sadness and Static as AM Stations Fade” discussed the demise of AM radio. It pointed out...

NAB Honoring Radio Icons With New York Impact Award

"NAB is thrilled to celebrate Elvis and Scott’s tremendous influence as the broadcast, media and entertainment industry gathers at NAB Show New York this month.”

Thoughts From The 2016 NAB Radio Show

The 2016 NAB Radio Show is in the books and as usual, I'm feeling energized after a few days of learning. This year's event...

Josh Innes – Sports Radio 94 WIP

If you've ever listened to Josh Innes on the radio, chances are you have a strong opinion about him. He's forceful with his opinions,...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."