"If completed, the agreement would reportedly grant Netflix exclusivity over the video versions of SiriusXM’s podcasts, keeping them off rival platforms like YouTube"
SiriusXM has announced it has signed YouTube star MrBallen to a multi-year agreement for a new video podcast with the company.
Since launching in 2022,...
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.