Tag: Sports Marketing

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Harv Blain: Radio Consulting Done Right Starts With Relationships

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"With a lot of clients, you've worked with them for so long you know the Program Director's kids and remember when the first one got married. You know all about that stuff and that kind of personal relationship is helpful in actually getting things done."

ESPN Executive Peter McConville Departs After More Than Three Decades at the Network

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"To my talented colleagues, thank you. The relationships and experiences will stay with me long after this chapter closes."

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

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"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

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In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

Deirdre Lester Named Executive Chair of New JaneWallStreet Platform

Business BSM Staff BSM Staff -
"Lester brings more than two decades of experience across sports, media and business strategy. She will write the monthly column and host the podcast JaneWallStreet: At the Table."

Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants

Business Jeff Caves Jeff Caves -
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

Radio Station Promotions Should Have an Advertising Sales Booth

Business Jeff Caves Jeff Caves -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...

Sales Meeting: Use a Little Show Business in Your Advertising Presentations

Features Dave Greene Dave Greene -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Overcoming Sales Objections: ‘Nobody Listens to the Radio’

Business Jeff Caves Jeff Caves -
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...

Jomboy Media States Its Case to Advertisers at the Company’s Inaugural Upfront

Columns Jason Barrett Jason Barrett -
The event took place Tuesday afternoon at Slate on 21st street in New York City.

Managing Digital Advertising Clients

Business Jeff Caves Jeff Caves -
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...

Consistent Messaging Matters

Columns Jason Barrett Jason Barrett -
"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."

Why Every Brand Needs Sports Marketing

Columns Jason Barrett Jason Barrett -
A brand's success is often determined by the way it performs in two critical areas - Ratings and Revenue. You can include other items...

Marketing The Right Message

Columns Jason Barrett Jason Barrett -
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...

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ESPN Executive Peter McConville Departs After More Than Three Decades at the Network

Sports 0
"To my talented colleagues, thank you. The relationships and experiences will stay with me long after this chapter closes."

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

Sports 0
"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

Music 0
In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

Sports 0
"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."