Tag: Sports media advertising

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David Samson Underestimated What Radio Means to Baseball

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"We don’t need baseball on radio anymore."

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

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People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

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"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

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"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

If Salespeople Do a Great Client Needs Analysis, They Have All the Answers They Need

Columns Dave Greene Dave Greene -
Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...

Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year

Features Dave Greene Dave Greene -
Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...

Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants

Business Jeff Caves Jeff Caves -
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

Advertising Categories for News/Talk Radio

Business Jeff Caves Jeff Caves -
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Advertising Strategy for 24/7 Businesses

Columns Jeff Caves Jeff Caves -
With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.

Popular

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

Columns 0
People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

Columns 0
"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

Columns 0
"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

Features 0
“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."