Tag: Sports media advertising

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Tucker Carlson Was Justified to Interview Iran’s President

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Some act as if simply airing the thoughts of a foreign leader is “propaganda.” That’s an intellectually lazy position.

Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN

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“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”

Dan Le Batard Discusses Meadowlark Media’s Changes, DraftKings Extension, ESPN and Creative Freedom

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"One of the things that we wanted to do is give people permission to bet on themselves."

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

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It’s been a while since I tried to explain...

If Salespeople Do a Great Client Needs Analysis, They Have All the Answers They Need

Columns Dave Greene Dave Greene -
Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...

Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year

Features Dave Greene Dave Greene -
Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...

Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants

Columns Jeff Caves Jeff Caves -
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

Advertising Categories for News/Talk Radio

Columns Jeff Caves Jeff Caves -
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...

Overcoming Common Objections to Buying Sports Radio Advertising

Columns Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Advertising Strategy for 24/7 Businesses

Columns Jeff Caves Jeff Caves -
With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.

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Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN

Columns 0
“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”

Dan Le Batard Discusses Meadowlark Media’s Changes, DraftKings Extension, ESPN and Creative Freedom

Features 0
"One of the things that we wanted to do is give people permission to bet on themselves."

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

Columns 0
It’s been a while since I tried to explain...

Rebuilding the Adult Contemporary Playbook

Columns 0
The Playbook is created to share and review with new team members, and to have at the ready for review when questions arise.

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