Tag: Sports media advertising

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ESPN President Jimmy Pitaro Notes “Difficult Decisions” as Network Begins Layoffs

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"We had to make some difficult decisions about job impacts that we will be communicating today."

NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

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"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

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"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

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"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

If Salespeople Do a Great Client Needs Analysis, They Have All the Answers They Need

Columns Dave Greene Dave Greene -
Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...

Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year

Features Dave Greene Dave Greene -
Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...

Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants

Business Jeff Caves Jeff Caves -
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

Advertising Categories for News/Talk Radio

Business Jeff Caves Jeff Caves -
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Advertising Strategy for 24/7 Businesses

Columns Jeff Caves Jeff Caves -
With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.

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NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

Sports 0
"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

News 0
"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

Sports 0
"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

Emmanuel Acho: ESPN Executives “Cowards” for Handling of Ryan Clark Firing

Sports 0
"If you work long enough, you will get fired regardless of your profession. But to fire a man that helped bring a show its very first Emmy award in the midst of that show is cowardly."