Tag: Sports media advertising

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Is the Media Industry Ready For An AI Tsunami?

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"If a machine can do your job 10x better and faster, and it provides significant savings to your company, how do you think this story ends for you?"

How 95.5 KLOS Achieved Its Best Ratings in Over 30 Years

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Little of what we discussed isn’t available to most stations in markets of any size. The success isn’t a Los Angeles thing; it’s a radio thing.

Why Mainstream Media Criticism From Colin Cowherd Rings Hollow

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"I agree with most of what Cowherd states in his over three-minute “thank you note,” his call-out of mainstream media is outright absurd"

20 Brands In 20 Days: Gregg Swedberg, K102 Minneapolis

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"I want everybody in Minneapolis, and it doesn't matter what station you're on, I want personalities."

If Salespeople Do a Great Client Needs Analysis, They Have All the Answers They Need

Columns Dave Greene Dave Greene -
Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...

Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year

Features Dave Greene Dave Greene -
Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...

Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants

Columns Jeff Caves Jeff Caves -
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

Advertising Categories for News/Talk Radio

Columns Jeff Caves Jeff Caves -
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...

Overcoming Common Objections to Buying Sports Radio Advertising

Columns Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Advertising Strategy for 24/7 Businesses

Columns Jeff Caves Jeff Caves -
With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.

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How 95.5 KLOS Achieved Its Best Ratings in Over 30 Years

Columns 0
Little of what we discussed isn’t available to most stations in markets of any size. The success isn’t a Los Angeles thing; it’s a radio thing.

Why Mainstream Media Criticism From Colin Cowherd Rings Hollow

Columns 0
"I agree with most of what Cowherd states in his over three-minute “thank you note,” his call-out of mainstream media is outright absurd"

20 Brands In 20 Days: Gregg Swedberg, K102 Minneapolis

20 Brands in 20 Days 0
"I want everybody in Minneapolis, and it doesn't matter what station you're on, I want personalities."

How WJR 760 Host Paul W. Smith Convinced Ford to Keep AM Radio in New Models

Features 0
"I said 'This is self-serving, but I'm going to say it anyway: Can I get you to keep AM radios in your vehicles?'"

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