Tag: Sports Radio Sales

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MLB Commissioner Rob Manfred Credits NBC Sports’ First Year Efforts Leaning Into Baseball

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"NBC, from Day 1, was about reach for us and they certainly delivered that. Equally important, they leaned into baseball."

Why Profanity Standards Are Due for Change in Sports Broadcasting

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"The media landscape, audience, and definition of what is considered offensive or profane has changed. Yet broadcast radio and television remain bound by standards created for a media environment that no longer exists."

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

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"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

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"Songs that are 50 years old are now suddenly favorites of people much younger."

Lessons From The Meanest Client I Ever Met

Columns Dave Greene Dave Greene -
"I remember thinking that she would probably have made a pretty good sales manager. A very mean sales manager, but a good one, nonetheless."

The BSM 64: 16 Reasons We Lose A Sale

Columns Dave Greene Dave Greene -
"Don’t ever lose thousands of dollars over hundreds of dollars."

You Don’t Have To Give In To Every Client Request

Columns Dave Greene Dave Greene -
"In a lot of these cases, we’ve become our own worst enemy"

Blocking And Tackling In The Sales World

Columns Dave Greene Dave Greene -
"No matter what lies ahead for the industry, finding decision makers who want to invest in their businesses and use our products to do so, is always going to be our main assignment."

Dave Greene’s Best Columns of 2018

Columns Dave Greene Dave Greene -
"BSM Columnist Dave Greene reflects back on some of his favorite columns from the past year."

A Letter to a Young Salesman

Columns Dave Greene Dave Greene -
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales?  Here’s what I’d...

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

Don’t be Afraid to Walk Away

Columns Dave Greene Dave Greene -
Let’s talk about one of the hardest things to do in our line of work: walking away. Yes, believe it or not, there are reasons...

Thank You Radio!

Columns Dave Greene Dave Greene -
I’ve written and said a lot of things about radio in my day and certainly since I started writing this column. But, I realized...

What Motivates You?

Columns Dave Greene Dave Greene -
What motivates you? It’s a pretty standard interview question and one I’ve probably asked to 90% of the applicants I’ve talked to in my days...
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Popular

Why Profanity Standards Are Due for Change in Sports Broadcasting

Columns 0
"The media landscape, audience, and definition of what is considered offensive or profane has changed. Yet broadcast radio and television remain bound by standards created for a media environment that no longer exists."

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

Features 0
"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

Columns 0
"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

Features 0
"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."