Tag: Sports Radio Sales

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How Armstrong & Getty Built a Show by Refusing to Sound Like Anyone Else

"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Building Lasting Client Relationships: Take Them Out to the Ballgame

Clients are more likely to do business with someone they know, like, and trust.

How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection

Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.

Sales Meeting: The Relationship Between Salesperson and Sales Manager

If you are a salesperson struggling and looking for answers, think about how honest you have been with your manager. Have you asked for help?

Sales Meeting: Are You Hoping or Are You Selling?

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Media Sales Executives Need to Be More Don Draper, Less Herb Tarlek

For success, you must digest and invest.

Sales Meeting: So, You Want to Be a Sales Manager?

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Seller to Seller: Sales Meeting

Let's get right into our sales meeting, shall we? Time is money. I want to paint a picture of a scenario that has probably...

Seller to Seller: Sales Meeting

No matter what format you are selling, the on-air team can be your best friends and frankly should be some of your best friends.

Seller to Seller: Gary Sarner, ROI360+

"I don’t miss anything because I’m a radio advocate."

Seller to Seller: Sales Meeting

That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.

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20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."