Tag: Sports Radio Sales

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Why Profanity Standards Are Due for Change in Sports Broadcasting

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"The media landscape, audience, and definition of what is considered offensive or profane has changed. Yet broadcast radio and television remain bound by standards created for a media environment that no longer exists."

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

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"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

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"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

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"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

Building Lasting Client Relationships: Take Them Out to the Ballgame

Columns Dave Greene Dave Greene -
Clients are more likely to do business with someone they know, like, and trust.

How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection

Columns Dave Greene Dave Greene -
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.

Sales Meeting: The Relationship Between Salesperson and Sales Manager

Sales Meeting Dave Greene Dave Greene -
If you are a salesperson struggling and looking for answers, think about how honest you have been with your manager. Have you asked for help?

Sales Meeting: Are You Hoping or Are You Selling?

Columns Dave Greene Dave Greene -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Media Sales Executives Need to Be More Don Draper, Less Herb Tarlek

Business Jeff Caves Jeff Caves -
For success, you must digest and invest.

Sales Meeting: So, You Want to Be a Sales Manager?

Features Dave Greene Dave Greene -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Seller to Seller: Sales Meeting

Features Dave Greene Dave Greene -
Let's get right into our sales meeting, shall we? Time is money. I want to paint a picture of a scenario that has probably...

Seller to Seller: Sales Meeting

Features Dave Greene Dave Greene -
No matter what format you are selling, the on-air team can be your best friends and frankly should be some of your best friends.

Seller to Seller: Gary Sarner, ROI360+

Columns Dave Greene Dave Greene -
"I don’t miss anything because I’m a radio advocate."

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.
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Popular

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

Features 0
"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

Columns 0
"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

Features 0
"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

I’ve Been a Music Tourist for Years. I Just Didn’t Know What to Call It.

Columns 0
A couple of years ago, my family and I...