Tag: Sports Radio Sales
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Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews
Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.
Seller to Seller: John Goforth, Magellan AI
"I love hiring people to do job A so they are ready to do job B in six months and that's always been a really successful tactic for me as well."
Seller to Seller: Sales Meeting
"You are not in the sales business, you are a marketing consultant who sells ideas and solutions."
Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”
Seller to Seller: Sales Meeting
Similar to coaching or managing a team, each client and prospect has to be treated a little bit differently.
Seller to Seller: Scott Speropoulos, Audacy Memphis
“I was that guy when it’s fourth and long and no time left, give me the ball."
Should Business Owners Be the Face and Voice of Marketing Campaigns?
For some, it is easy to decide because they either do or don't have an over-the-top personality and naturally gravitate towards or against it. This article is for the rest of you who are split on the decision.
Advertising Clients Need to Be Known Before They Are Needed
Should top-of-funnel (ToFu) marketing be a top priority or not?
One Word to Help You Make More Radio Ad Sales in 2024
"I ditched the chaos this year and embraced the Power of One Word."
How to Sell Sports Radio Recruitment Campaigns to 3 Hot Categories
47% of all people in the U.S. watch and talk sports daily or several times a week. Leveraging this with your creative and promotion will resonate with potential candidates.