Tag: Sports Radio Sales

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The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

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"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews

Business Jeff Caves Jeff Caves -
Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

Seller to Seller: John Goforth, Magellan AI

Columns Dave Greene Dave Greene -
"I love hiring people to do job A so they are ready to do job B in six months and that's always been a really successful tactic for me as well."

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
"You are not in the sales business, you are a marketing consultant who sells ideas and solutions."

Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami

Columns Dave Greene Dave Greene -
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
Similar to coaching or managing a team, each client and prospect has to be treated a little bit differently.

Seller to Seller: Scott Speropoulos, Audacy Memphis

Columns Dave Greene Dave Greene -
“I was that guy when it’s fourth and long and no time left, give me the ball."

Should Business Owners Be the Face and Voice of Marketing Campaigns?

Columns Jeff Caves Jeff Caves -
For some, it is easy to decide because they either do or don't have an over-the-top personality and naturally gravitate towards or against it. This article is for the rest of you who are split on the decision.

Advertising Clients Need to Be Known Before They Are Needed

Columns Jeff Caves Jeff Caves -
Should top-of-funnel (ToFu) marketing be a top priority or not?

One Word to Help You Make More Radio Ad Sales in 2024

Columns Jeff Caves Jeff Caves -
"I ditched the chaos this year and embraced the Power of One Word."

How to Sell Sports Radio Recruitment Campaigns to 3 Hot Categories

Columns Jeff Caves Jeff Caves -
47% of all people in the U.S. watch and talk sports daily or several times a week. Leveraging this with your creative and promotion will resonate with potential candidates.
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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

Features 0
"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

Columns 0
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

Features 0
"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."