Tag: Sports Radio Sales

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Why Profanity Standards Are Due for Change in Sports Broadcasting

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"The media landscape, audience, and definition of what is considered offensive or profane has changed. Yet broadcast radio and television remain bound by standards created for a media environment that no longer exists."

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

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"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

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"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

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"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews

Business Jeff Caves Jeff Caves -
Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

Seller to Seller: John Goforth, Magellan AI

Columns Dave Greene Dave Greene -
"I love hiring people to do job A so they are ready to do job B in six months and that's always been a really successful tactic for me as well."

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
"You are not in the sales business, you are a marketing consultant who sells ideas and solutions."

Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami

Columns Dave Greene Dave Greene -
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
Similar to coaching or managing a team, each client and prospect has to be treated a little bit differently.

Seller to Seller: Scott Speropoulos, Audacy Memphis

Columns Dave Greene Dave Greene -
“I was that guy when it’s fourth and long and no time left, give me the ball."

Should Business Owners Be the Face and Voice of Marketing Campaigns?

Columns Jeff Caves Jeff Caves -
For some, it is easy to decide because they either do or don't have an over-the-top personality and naturally gravitate towards or against it. This article is for the rest of you who are split on the decision.

Advertising Clients Need to Be Known Before They Are Needed

Columns Jeff Caves Jeff Caves -
Should top-of-funnel (ToFu) marketing be a top priority or not?

One Word to Help You Make More Radio Ad Sales in 2024

Columns Jeff Caves Jeff Caves -
"I ditched the chaos this year and embraced the Power of One Word."

How to Sell Sports Radio Recruitment Campaigns to 3 Hot Categories

Columns Jeff Caves Jeff Caves -
47% of all people in the U.S. watch and talk sports daily or several times a week. Leveraging this with your creative and promotion will resonate with potential candidates.
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Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

Features 0
"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

Columns 0
"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

Features 0
"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

I’ve Been a Music Tourist for Years. I Just Didn’t Know What to Call It.

Columns 0
A couple of years ago, my family and I...