Tag: Sports Radio Sales

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The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

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"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

The Thin Mint of Effort Radio Ad Sales Strategy

Columns Jeff Caves Jeff Caves -
The Thin Mint Strategy is a recipe for success, and once you have just one, you will finish the box before you know it!

How Radio Sellers Can Be the Solution For Small Business Owners

Columns Jeff Caves Jeff Caves -
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.

How Radio Sellers Can Beat the ‘What’s In It For Me’ Question

Columns Jeff Caves Jeff Caves -
We often get caught up in showcasing the bells and whistles of our stations—the audience reach, the sophisticated technology, and the awards we've earned -- that we don't answer essential questions.

Customer-Centric Strategy For Reaching Radio Ad Buyers

Columns Jeff Caves Jeff Caves -
This strategy will only take 30 seconds of research before your next discovery or cold sales call.

Radio Sales Reps: This Survey is For You

Columns Jeff Caves Jeff Caves -
You can be a part of the solution and contribute to improving the media sales business.

How to Supercharge Radio Ad Sales with Data, Proof, Testimonials

Columns Jeff Caves Jeff Caves -
The power of data, proof, and testimonials is a potent cocktail. Down it for better-targeted outreach.

What Can the iPhone Teach us About the Future of Radio Sales?

Radio Jeff Caves Jeff Caves -
"Jobs gave a masterclass in salesmanship. He didn't just sell a product; he sold a vision of the future."

Maybe It’s Time to Hire a Personal Assistant

Columns Jeff Caves Jeff Caves -
"A well-matched assistant can be the key to your productivity, allowing you to focus on what you do best: building relationships and closing deals."

Embrace Change And Keep Thriving in Sales

Columns Jeff Caves Jeff Caves -
"Many challenges can impact your career significantly if you don’t roll with the punches."

How Do You Deliver Your Station’s Bad News To Your Clients?

Columns Jeff Caves Jeff Caves -
"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."
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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

Features 0
"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

Columns 0
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

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"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."