Tag: Sports Radio Sales

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Why Profanity Standards Are Due for Change in Sports Broadcasting

"The media landscape, audience, and definition of what is considered offensive or profane has changed. Yet broadcast radio and television remain bound by standards created for a media environment that no longer exists."

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

The Thin Mint of Effort Radio Ad Sales Strategy

The Thin Mint Strategy is a recipe for success, and once you have just one, you will finish the box before you know it!

How Radio Sellers Can Be the Solution For Small Business Owners

In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.

How Radio Sellers Can Beat the ‘What’s In It For Me’ Question

We often get caught up in showcasing the bells and whistles of our stations—the audience reach, the sophisticated technology, and the awards we've earned -- that we don't answer essential questions.

Customer-Centric Strategy For Reaching Radio Ad Buyers

This strategy will only take 30 seconds of research before your next discovery or cold sales call.

Radio Sales Reps: This Survey is For You

You can be a part of the solution and contribute to improving the media sales business.

How to Supercharge Radio Ad Sales with Data, Proof, Testimonials

The power of data, proof, and testimonials is a potent cocktail. Down it for better-targeted outreach.

What Can the iPhone Teach us About the Future of Radio Sales?

"Jobs gave a masterclass in salesmanship. He didn't just sell a product; he sold a vision of the future."

Maybe It’s Time to Hire a Personal Assistant

"A well-matched assistant can be the key to your productivity, allowing you to focus on what you do best: building relationships and closing deals."

Embrace Change And Keep Thriving in Sales

"Many challenges can impact your career significantly if you don’t roll with the punches."

How Do You Deliver Your Station’s Bad News To Your Clients?

"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."

Popular

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

I’ve Been a Music Tourist for Years. I Just Didn’t Know What to Call It.

A couple of years ago, my family and I...