Tag: Sports Radio Sales

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MLB Commissioner Rob Manfred Credits NBC Sports’ First Year Efforts Leaning Into Baseball

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"NBC, from Day 1, was about reach for us and they certainly delivered that. Equally important, they leaned into baseball."

Why Profanity Standards Are Due for Change in Sports Broadcasting

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"The media landscape, audience, and definition of what is considered offensive or profane has changed. Yet broadcast radio and television remain bound by standards created for a media environment that no longer exists."

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

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"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

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"Songs that are 50 years old are now suddenly favorites of people much younger."

Why Do We Still Treat Ratings Like Gold?

Columns Demetri Ravanos Demetri Ravanos -
"In 2023, we all agree they do not tell the full story of a station’s reach. Yet, our sellers cling to them and so does ownership."

Audacy Names Lee Davis SVP of Sports Monetization Overseeing New Sales Team

Radio BSM Staff BSM Staff -
“Through our best-in-class sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.”

What is the Consultant Sales Method and When Does it Make Sense?

Columns Jeff Caves Jeff Caves -
"By knowing when to streamline the process and when to dig in and invest in a long-term relationship, you are respecting the client's time."

A Sales Manager Tells You How To Succeed When Selling With Your Boss

Columns Jeff Caves Jeff Caves -
"I like to point out strengths that my coworker brings to the table as part of the introduction to build confidence and credibility right away.”

7 Steps To Build Your Own Sales Brand

Columns Jeff Caves Jeff Caves -
"Invest in the best, you, and don't be like the rest."

4 Tips For Working with Small to Medium Businesses

Columns Jeff Caves Jeff Caves -
Most sellers should focus on local direct buyers who are muti-tasking and not just buying media.

5 Ideas For December Sales Success

Columns Jeff Caves Jeff Caves -
How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

The Dreaded Paperwork Problem

Columns Jeff Caves Jeff Caves -
Find a quiet space, get high on caffeine, or light a candle. Whatever it takes for you be paperwork productive.

Seller to Seller: Paul Cramer, Veritone

BM Podcasts Jeff Caves Jeff Caves -
Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions...

The Client Just Said YES, Now What?

Columns Jeff Caves Jeff Caves -
We should spend as much time on what we will do after the client says YES.
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Popular

Why Profanity Standards Are Due for Change in Sports Broadcasting

Columns 0
"The media landscape, audience, and definition of what is considered offensive or profane has changed. Yet broadcast radio and television remain bound by standards created for a media environment that no longer exists."

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

Features 0
"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

Columns 0
"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

Features 0
"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."