Tag: Sports Radio Sales

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Why Pat McAfee On Monday Night Countdown Will Outshine Every Network’s 2026 Football Moves

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"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

Why Do We Still Treat Ratings Like Gold?

Columns Demetri Ravanos Demetri Ravanos -
"In 2023, we all agree they do not tell the full story of a station’s reach. Yet, our sellers cling to them and so does ownership."

Audacy Names Lee Davis SVP of Sports Monetization Overseeing New Sales Team

Radio BSM Staff BSM Staff -
“Through our best-in-class sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.”

What is the Consultant Sales Method and When Does it Make Sense?

Columns Jeff Caves Jeff Caves -
"By knowing when to streamline the process and when to dig in and invest in a long-term relationship, you are respecting the client's time."

A Sales Manager Tells You How To Succeed When Selling With Your Boss

Columns Jeff Caves Jeff Caves -
"I like to point out strengths that my coworker brings to the table as part of the introduction to build confidence and credibility right away.”

7 Steps To Build Your Own Sales Brand

Columns Jeff Caves Jeff Caves -
"Invest in the best, you, and don't be like the rest."

4 Tips For Working with Small to Medium Businesses

Columns Jeff Caves Jeff Caves -
Most sellers should focus on local direct buyers who are muti-tasking and not just buying media.

5 Ideas For December Sales Success

Columns Jeff Caves Jeff Caves -
How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

The Dreaded Paperwork Problem

Columns Jeff Caves Jeff Caves -
Find a quiet space, get high on caffeine, or light a candle. Whatever it takes for you be paperwork productive.

Seller to Seller: Paul Cramer, Veritone

BM Podcasts Jeff Caves Jeff Caves -
Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions...

The Client Just Said YES, Now What?

Columns Jeff Caves Jeff Caves -
We should spend as much time on what we will do after the client says YES.
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Popular

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Columns 0
Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

Columns 0
"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

Features 0
"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

Features 0
"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."