Tag: Sports Radio Sales

"In 2023, we all agree they do not tell the full story of a station’s reach. Yet, our sellers cling to them and so does ownership."

“Through our best-in-class sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.”

"By knowing when to streamline the process and when to dig in and invest in a long-term relationship, you are respecting the client's time."

"I like to point out strengths that my coworker brings to the table as part of the introduction to build confidence and credibility right away.”

"Invest in the best, you, and don't be like the rest."

Most sellers should focus on local direct buyers who are muti-tasking and not just buying media.

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

Find a quiet space, get high on caffeine, or light a candle. Whatever it takes for you be paperwork productive.

Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions...

We should spend as much time on what we will do after the client says YES.