Tag: Sports Radio Sales
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5 Things NOT To Do in Sports Media Sales
Each week as I write, I typically focus on what I believe are some of the right things to do in certain situations. This...
Addressing The Competition
The competition. Let’s face it, internally, we all love to talk about how bad they are, how much better we are and make fun...
Mastering The CNA
If you’re following along at home, you know I like to bring up the sales media playbook often and that it is the world’s...
You Have Questions, I Have Answers
They asked, I answered. Over the last couple of weeks, I took note of some of the questions I’ve been asked by industry friends...
The Emotional Roller Coaster
“What’s the hardest part of the job?”
That question was posed to me last week by someone who’d never been in the industry. My answer...
Get Your List Together
As the great Eddie Murphy said in Trading Places: “Merry New Year!”
As much as I can’t stand the holiday season when it comes to...
The 5 Questions Asked Most by Clients
One thing I hear many people say they love most about being in sports media sales is that no two days are ever alike....
A Christmas Poem
I am not a big fan of this time of year. I know I sound like a Scrooge, but everyone in sports media sales...
Radio Works
You did all the work. You saw the billboard on the highway and emailed yourself to call the prospect. You found a way through...
Help Wanted
A few years ago, I added the words “always hiring great sales talent” to my LinkedIn profile. Since that time, I have had exactly...