Tag: Sports Radio Sales

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Why Pat McAfee On Monday Night Countdown Will Outshine Every Network’s 2026 Football Moves

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"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

What Does The BSM Top 20 Mean To The Sales Staff?

Columns Jeff Caves Jeff Caves -
"Promoting awards your station's or personalities' wins is good business. It helps create a reputation of excellence and advertisers want to identify with that."

What’s The Risk?

Columns Jeff Caves Jeff Caves -
"If you want to climb the ladder at your station or group and want to know what it is going to take, why not ask?"

4 Things You Can Do Now To Be a Better Seller

Columns Jeff Caves Jeff Caves -
"The pandemic is on and we still have to deliver sales."

You Don’t Have To Know A Man To Know His Influence

Columns Jeff Caves Jeff Caves -
"I hope you think about hiring a former athlete when you go recruiting for account executives. You may just find the next Bob McCurdy."

Dave Greene Is Always Trying To Reach More People

Columns Jeff Caves Jeff Caves -
"The first part of added value needs to be YOU.”

You’ve Got 6 Weeks. What’s Your Game Plan?

Columns Jeff Caves Jeff Caves -
"You have a deadline of 11/6 and first in the boat will get the opportunity."

Meet Danny C – The Top Dog On WFAN’s Sales Staff

Columns Jeff Caves Jeff Caves -
"They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that."

Make It Easy For Clients To Say Yes To Signing Long Term

Columns Jeff Caves Jeff Caves -
"It seems like a lot of work, but it doesn’t have to be."

5 Ways To Find New Clients Without Making Cold Calls

Columns Jeff Caves Jeff Caves -
"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."

Radio Must Do More With Less

Columns Jeff Caves Jeff Caves -
"How many of your current on air people could be in sales? How many sales reps could be on the air? Have we ever asked them?"
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Popular

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Columns 0
Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

Columns 0
"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

Features 0
"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

Features 0
"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."