Tag: Sports Radio Sales
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What Does The BSM Top 20 Mean To The Sales Staff?
"Promoting awards your station's or personalities' wins is good business. It helps create a reputation of excellence and advertisers want to identify with that."
What’s The Risk?
"If you want to climb the ladder at your station or group and want to know what it is going to take, why not ask?"
4 Things You Can Do Now To Be a Better Seller
"The pandemic is on and we still have to deliver sales."
You Don’t Have To Know A Man To Know His Influence
"I hope you think about hiring a former athlete when you go recruiting for account executives. You may just find the next Bob McCurdy."
Dave Greene Is Always Trying To Reach More People
"The first part of added value needs to be YOU.”
You’ve Got 6 Weeks. What’s Your Game Plan?
"You have a deadline of 11/6 and first in the boat will get the opportunity."
Meet Danny C – The Top Dog On WFAN’s Sales Staff
"They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that."
Make It Easy For Clients To Say Yes To Signing Long Term
"It seems like a lot of work, but it doesn’t have to be."
5 Ways To Find New Clients Without Making Cold Calls
"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."
Radio Must Do More With Less
"How many of your current on air people could be in sales? How many sales reps could be on the air? Have we ever asked them?"