Tag: Sports Radio Sales

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Why Pat McAfee On Monday Night Countdown Will Outshine Every Network’s 2026 Football Moves

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"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

There’s No Shortage Of Exclusives

Columns Jeff Caves Jeff Caves -
"Remind your client of the best you have to offer."

Do You Know Enough About Your Commissions?

Columns Jeff Caves Jeff Caves -
"If you are not making sure, you receive the proper commission for direct, new or NTR revenue who is?"

8 Rules For Cold Call Success

Columns Jeff Caves Jeff Caves -
"We will all lose about 30% of our billing each year, always be prospecting!"

Four Key Factors to Selling Play-By-Play Commercials

Columns Jeff Caves Jeff Caves -
"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."

Are You Sure You’re Ready To Be Your Own Boss?

Columns Jeff Caves Jeff Caves -
"I realize that the oversight and direction that comes with working for someone else isn't for everyone. It definitely is what worked best."

4 Steps For Turning A Call In Into A Closed Deal

Columns Jeff Caves Jeff Caves -
"By communicating up front, you will hopefully eliminate the 25% of clients who you will never really click with and should have never been assigned to you in the first place."

Convenience Stores Are Perfect Summer Partners

Columns Jeff Caves Jeff Caves -
"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."

Advertising Is About Memories, Not Sales

Columns Jeff Caves Jeff Caves -
"We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to buy something they normally wouldn’t."

Don’t Shoot The Messengers For Executive Decisions

Columns Jeff Caves Jeff Caves -
"These younger employees have learned faster, more, and differently than any baby boomer. They know better."

Use Tom Brady’s Mental Toughness Tricks To Become A Better Seller

Columns Jeff Caves Jeff Caves -
"Finding new business, renewing old business, or upselling current clients are the same as exercising, eliminating alcohol and sweets. It’s never too late and never look back."
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Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Columns 0
Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

Columns 0
"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

Features 0
"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."