Tag: Sports Radio Sales
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You Need A Little Devil In You To Prospect Properly
"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."
Do It Yourself: Start Selling Home Improvement
Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.
Need A Big Sales Idea For Q1? How About Losing Weight?
"Have an official launch party complete with a Last Supper and unveil your incentive program."
How Can Radio Get Serious About Lead Generation?
"With so many new sales reps quitting the business because of this activity, why hasn't the radio industry embraced hiring an in-house expert at lead generation or outsourced the task?"
What Did Dave Greene Learn And Why Is He Done With Corporate Radio?
"The hardest part of being a manager is that you have to suppress all of your emotions and always put on a positive face"
What Happens When Quarter Hours Turn Into Minutes?
"Can you believe a cost-per-minute efficiency is likely coming to radio?"
What Can Radio Do To Save Sales Jobs?
"We have lost trust, and without a radical turnaround, we will continue to do so."
Sell Smarter, Go Vertical
"Once you are in the door of a vertical prospect, the rest is easy."
The Tricky Balance Of A Sales Budget
The budget is almost due for 2022, are you due for the budget?
You Can Turn P1 Listeners Into Clients
"There is a lot of gold when you mine amongst the P1 Listeners for your station."