Tag: Sports Radio Sales

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Why Pat McAfee On Monday Night Countdown Will Outshine Every Network’s 2026 Football Moves

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"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

You Need A Little Devil In You To Prospect Properly

Columns Jeff Caves Jeff Caves -
"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."

Do It Yourself: Start Selling Home Improvement

Columns Jeff Caves Jeff Caves -
Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.

Need A Big Sales Idea For Q1? How About Losing Weight?

Columns Jeff Caves Jeff Caves -
"Have an official launch party complete with a Last Supper and unveil your incentive program."

How Can Radio Get Serious About Lead Generation?

Columns Jeff Caves Jeff Caves -
"With so many new sales reps quitting the business because of this activity, why hasn't the radio industry embraced hiring an in-house expert at lead generation or outsourced the task?"

What Did Dave Greene Learn And Why Is He Done With Corporate Radio?

Columns Jeff Caves Jeff Caves -
"The hardest part of being a manager is that you have to suppress all of your emotions and always put on a positive face"

What Happens When Quarter Hours Turn Into Minutes?

Columns Jeff Caves Jeff Caves -
"Can you believe a cost-per-minute efficiency is likely coming to radio?"

What Can Radio Do To Save Sales Jobs?

Columns Jeff Caves Jeff Caves -
"We have lost trust, and without a radical turnaround, we will continue to do so."

Sell Smarter, Go Vertical

Columns Jeff Caves Jeff Caves -
"Once you are in the door of a vertical prospect, the rest is easy."

The Tricky Balance Of A Sales Budget

Columns Jeff Caves Jeff Caves -
The budget is almost due for 2022, are you due for the budget?

You Can Turn P1 Listeners Into Clients

Columns Jeff Caves Jeff Caves -
"There is a lot of gold when you mine amongst the P1 Listeners for your station."
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Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Columns 0
Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

Columns 0
"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

Features 0
"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

Features 0
"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."