"The most important thing is does your audience believe you. Does your audience mean the things you say. It's not about being right, it's about being sincere."
"He is doing afternoons, and returning to his lifelong love of live radio. He really missed it. Afternoons are where we started a long time ago, on live radio, and he returns to his roots."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."