Tag: sports radio
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Radio Advertising Campaigns: When to go for Reach, Frequency, or Both
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...
Christopher ‘Mad Dog’ Russo Mixes Salesmanship with Showmanship on SiriusXM, ESPN, MLB Network
Sixteen years ago, in a move that left sports consumers and industry professionals stunned, Christopher “Mad Dog” Russo decided to leave WFAN to sign...
Suzyn Waldman: Working With John Sterling in New York Yankees Radio Booth Again Took 2 Seconds to Feel Normal
"You could tell he had missed it, and I thought it was great.”
Oakland A’s Radio Voice Vince Cotroneo Shares Behind-The-Scenes View of Team’s Final Game in Oakland
The 2024 season is his 32nd year in the big leagues after previously calling games for the Houston Astros and Texas Rangers before joining the Oakland A's.
Joe Brand Honored to Be the ‘Baseball Guy’ Who Got the Pittsburgh Penguins Radio Play-by-Play Job
Earlier this month, the Pittsburgh Penguins named Joe Brand their new radio play-by-play broadcaster. A quick glance at Brand's resume and you'll see a...
Meet The Leaders: Ginny Hubbard, Hubbard Broadcasting
Hubbard Broadcasting may be a big business, but it’s still a family business. That’s why you shouldn’t be surprised that the leader of most...
WFAN Announces Plans for Latest Boomer & Gio Live Event
On Friday, November 22nd, Boomer Esiason and Gregg Giannotti will be at The Paramount in Huntington, New York for the fourth edition of their live show.
Michael Kay: I’ll Give Critics $10K to Prove I’m Taking ‘Marching Orders’ From New York Yankees GM Brian Cashman
"If you mouth-breathing lowlifes can prove that I've had interaction with Brian Cashman where he could quote, unquote, give me his marching orders, $10,000 when you give me the proof."
John Walton, Radio Voice of the Washington Capitals Says He is Cancer-Free
In late July, Washington Capitals radio voice John Walton had a colonoscopy which revealed he had colon cancer. Shortly thereafter, he underwent a 10-hour...
Joe Giglio: I Knew Hugh Douglas For an Hour Before We Were Paired Together on 94 WIP
"They didn’t tell me why, but I had a sense of what it might have been."