"Sports radio has spent decades telling listeners what's worth talking about. In today's fragmented media environment, perhaps it's time to listen to what the audience is telling sports radio is worth talking about."
"It is something to behold that in this day and age, someone can, in a market that's growing, and a lot of changes happen all the time, that you have [stood] the test of time."
While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.