Tag: sports radio

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Meet The Leaders: Dan Granger, CEO, Oxford Road

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"The North Star is to honor the relationship between audience and creator. If we’re going to tap into that commercially, we need to respect that foundation and not cheapen it just to try to push stuff out in a more efficient way, or to substitute."

The Industry According to: Fred Jacobs, Jacobs Media

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"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

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"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

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"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

How Not To Land a Job in Sports Radio

Columns Jason Barrett Jason Barrett -
It's happening right now. In fact, it happens every day. But nobody is there to stop you from hitting the send button before damage...

Your Customer Isn’t Always Right

Columns Dave Greene Dave Greene -
Much like we know any publicity is not really good publicity, your customers aren’t always right.  In fact, I’d venture to say in my...

All-Star Cast Assembled for the 2019 BSM Summit

Columns Jason Barrett Jason Barrett -
If you follow me on social media, chances are you're aware of the upcoming BSM Summit in Los Angeles. The conference takes place February...

A Letter to a Young Salesman

Columns Dave Greene Dave Greene -
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales?  Here’s what I’d...

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

Sports Radio’s Summer Ratings Report

Radio Jason Barrett Jason Barrett -
The Summer ratings book was released in early October to sports stations across the nation, and we do our best here at BSM to...

Don’t be Afraid to Walk Away

Columns Dave Greene Dave Greene -
Let’s talk about one of the hardest things to do in our line of work: walking away. Yes, believe it or not, there are reasons...

Selling Advertising Starts With Selling Yourself

Columns Dave Greene Dave Greene -
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...

Beasley Media Enters the eSports Arena

Radio Jason Barrett Jason Barrett -
Beasley Media is getting into the eSports business. CEO Caroline Beasley announced today at the 2018 eSports Business Summit in Las Vegas that the...

A Pen and a Piece of Paper Can Change Everything

Columns Dave Greene Dave Greene -
I love technology. As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my...
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The Industry According to: Fred Jacobs, Jacobs Media

Features 0
"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

Features 0
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

Features 0
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

Is Sports Media’s Dallas Cowboys Obsession Finally Starting To Backfire

Columns 0
"When talent starts publicly pushing back against the direction, narrative and formula that executives have relied on for years, perhaps it's time for those executives to listen."