"Baseball is still asking you to commit to a six-month relationship and promising it will get good later. That’s a tougher sell than it used to be in today’s microwave media landscape."
"FOX reported an average audience of 10,228,000 viewers for the game itself, with peak viewership climbing to 12,148,000 between 10:30 and 10:45 p.m. ET."
"Inside the NBA, they speak the truth. They don’t care if they offend you. Football shows, they just sit there and lie to you. They want to be America’s best friend."
"He's super invested in what we're doing. So I think whenever he sees someone not meeting that standard, he's going to call it out. Odds are he's probably right."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."