The Denver Nuggets will debut a Spanish-language audio broadcast tonight, marking a significant step in the franchise’s ongoing effort to better connect with Denver’s growing Hispanic community while expanding its overall media reach.
The new broadcast, which begins with the team’s home matchup against the Toronto Raptors, will stream through the Nuggets’ mobile app and feature a full game presentation, including pregame and postgame coverage designed to mirror traditional English-language offerings while tailoring the experience for Spanish-speaking audiences.
The initiative represents the first time the organization has produced a Spanish-language audio call, a milestone that underscores both demographic trends in the region and the league’s broader push toward inclusivity.
Veteran broadcaster Jena Garcia will handle play-by-play duties, while Mauricio Jaramillo joins as color analyst, forming a pairing that brings both experience and local credibility to the project. The broadcast will include 15-minute pregame and postgame shows, creating a comprehensive listening experience that extends beyond the final buzzer and offers additional storytelling opportunities.
Production responsibilities will fall to TICO Sports, a company with a growing footprint in multicultural sports coverage. The initial rollout will cover the Nuggets’ remaining 10 regular-season home games, giving the organization a meaningful sample size to evaluate audience engagement and long-term viability.
Tonight’s debut aligns with Somos Los Nuggets Night, the franchise’s annual celebration of Hispanic culture and heritage, adding another layer of significance to the launch.
The event will spotlight several community organizations, including the Mexican Cultural Center and the Latino Leadership Institute, reinforcing the team’s intent to deepen its ties within the local community while using its platform to elevate cultural awareness.
Team and production executives emphasized that the broadcast represents more than a new distribution channel, instead framing it as a strategic investment in audience development. Oscar Monterroso, co-founder and executive producer of TICO Sports, said the effort reflects a broader industry shift toward meeting fans on their own terms.
“This launch with the Denver Nuggets is more than a broadcast — it’s a commitment to meeting fans where they are and how they experience the game,” said Monterroso. “The Latino fan base is one of the fastest-growing forces in sports, and we’re proud to help bring Nuggets basketball to life in a way that is authentic, accessible, and culturally connected.”
Nuggets Vice President of Marketing Ron Chase echoed that sentiment, noting that the organization has identified its Latino fan base as both passionate and expanding, making it a priority to deliver content that feels authentic and accessible.
“The Nuggets have a passionate and growing Latino fanbase that we want to engage,” said Chase. “These broadcasts will offer an accessible and culturally authentic game experience for Spanish-speaking fans across Denver and the broader NBA audience.”
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