"I approached it as this may be my opportunity to shake off my identity as just a football player and see what else I could do in my life. That’s why I decided to take that leap and try radio."
"Radio row didn’t lose its value overnight. It lost its purpose by inches. When the biggest week on the NFL calendar becomes about occupancy instead of moments, the math stops working."
"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."