Tag: Sports Sales
Browse our Latest articles!
5 Things NOT To Do in Sports Media Sales
Each week as I write, I typically focus on what I believe are some of the right things to do in certain situations. This...
Defining Success in Sports Radio
An old newspaper reporter and I used to have arguments about what success was defined as when it comes to radio. He believed success...
Mastering The CNA
If you’re following along at home, you know I like to bring up the sales media playbook often and that it is the world’s...
The Emotional Roller Coaster
“What’s the hardest part of the job?”
That question was posed to me last week by someone who’d never been in the industry. My answer...
Get Your List Together
As the great Eddie Murphy said in Trading Places: “Merry New Year!”
As much as I can’t stand the holiday season when it comes to...
What Are You Worth?
The radio business provides tremendous value for advertisers and too many times we don't get the credit we deserve for it. While that may...