Tag: Sports Sales
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Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”
The ’70-20-10 Rule’ for Advertising Budgets
No one wants to be the business that holds onto the past and gradually declines.
Seller to Seller: What is the Hardest Part About Selling Sports Media Right Now?
“Prospecting, I feel like the number of categories willing to spend what they need to is dwindling,” came the first response.
Media Salespeople Have Valuable Insights, Stop Ignoring Their Calls
It's understandable to be cautious of unsolicited sales calls but dismissing them outright could mean overlooking valuable opportunities for innovation and growth.
Clients Should Utilize Market Research and Competitive Analysis in Advertising Strategy
By understanding your customers and staying ahead of your competitors, you can seize opportunity and keep your business in a sustainable growth mode based on market intelligence.
Advertising Clients Need to Be Known Before They Are Needed
Should top-of-funnel (ToFu) marketing be a top priority or not?
What Are Stations and Talent Doing to Bring In New Listeners?
Being an advocate for your own stations and shows and working to bring in new listeners is part of the job.
New Clients Have Your Best Clients Qualities
. The clients who listened to the station were my best clients. So, that means they were sports fans and specifically sports fans of the local college.
Are You Hurt or Injured?
In the movie, The Program, running back Darnell Jefferson (played by Omar Epps) takes a big hit and lay on the ground as his...
Thank You Radio!
I’ve written and said a lot of things about radio in my day and certainly since I started writing this column. But, I realized...