Tag: Sports Sales

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David Roberts Bids Farewell to ESPN After Two Decades of Influence

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"I trusted him. He believed in me tirelessly. He put me front and center with everything. I've never had an executive believe in me as much as he did."

Why Howard Stern Doesn’t Need Daily Radio Anymore

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"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

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"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

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"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami

Columns Dave Greene Dave Greene -
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”

The ’70-20-10 Rule’ for Advertising Budgets

Columns Jeff Caves Jeff Caves -
No one wants to be the business that holds onto the past and gradually declines.

Seller to Seller: What is the Hardest Part About Selling Sports Media Right Now?

Columns Dave Greene Dave Greene -
“Prospecting, I feel like the number of categories willing to spend what they need to is dwindling,” came the first response.

Media Salespeople Have Valuable Insights, Stop Ignoring Their Calls

Columns Jeff Caves Jeff Caves -
It's understandable to be cautious of unsolicited sales calls but dismissing them outright could mean overlooking valuable opportunities for innovation and growth.

Clients Should Utilize Market Research and Competitive Analysis in Advertising Strategy

Columns Jeff Caves Jeff Caves -
By understanding your customers and staying ahead of your competitors, you can seize opportunity and keep your business in a sustainable growth mode based on market intelligence.

Advertising Clients Need to Be Known Before They Are Needed

Columns Jeff Caves Jeff Caves -
Should top-of-funnel (ToFu) marketing be a top priority or not?

What Are Stations and Talent Doing to Bring In New Listeners?

Columns Dave Greene Dave Greene -
Being an advocate for your own stations and shows and working to bring in new listeners is part of the job.

New Clients Have Your Best Clients Qualities

Columns Jeff Caves Jeff Caves -
. The clients who listened to the station were my best clients. So, that means they were sports fans and specifically sports fans of the local college.

Are You Hurt or Injured?

Columns Dave Greene Dave Greene -
In the movie, The Program, running back Darnell Jefferson (played by Omar Epps) takes a big hit and lay on the ground as his...

Thank You Radio!

Columns Dave Greene Dave Greene -
I’ve written and said a lot of things about radio in my day and certainly since I started writing this column. But, I realized...
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Why Howard Stern Doesn’t Need Daily Radio Anymore

Columns 0
"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

Features 0
"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

Features 0
"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Four Things Music Radio Can Learn from the Savannah Bananas

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"What I saw was part circus, part radio festival, and part New England sports fans reunion. I couldn't help but sit there and think about how radio should be taking notes."