Tag: Sports Sales

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

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"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

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"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

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Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

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"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami

Columns Dave Greene Dave Greene -
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”

The ’70-20-10 Rule’ for Advertising Budgets

Columns Jeff Caves Jeff Caves -
No one wants to be the business that holds onto the past and gradually declines.

Seller to Seller: What is the Hardest Part About Selling Sports Media Right Now?

Columns Dave Greene Dave Greene -
“Prospecting, I feel like the number of categories willing to spend what they need to is dwindling,” came the first response.

Media Salespeople Have Valuable Insights, Stop Ignoring Their Calls

Columns Jeff Caves Jeff Caves -
It's understandable to be cautious of unsolicited sales calls but dismissing them outright could mean overlooking valuable opportunities for innovation and growth.

Clients Should Utilize Market Research and Competitive Analysis in Advertising Strategy

Columns Jeff Caves Jeff Caves -
By understanding your customers and staying ahead of your competitors, you can seize opportunity and keep your business in a sustainable growth mode based on market intelligence.

Advertising Clients Need to Be Known Before They Are Needed

Columns Jeff Caves Jeff Caves -
Should top-of-funnel (ToFu) marketing be a top priority or not?

What Are Stations and Talent Doing to Bring In New Listeners?

Columns Dave Greene Dave Greene -
Being an advocate for your own stations and shows and working to bring in new listeners is part of the job.

New Clients Have Your Best Clients Qualities

Columns Jeff Caves Jeff Caves -
. The clients who listened to the station were my best clients. So, that means they were sports fans and specifically sports fans of the local college.

Are You Hurt or Injured?

Columns Dave Greene Dave Greene -
In the movie, The Program, running back Darnell Jefferson (played by Omar Epps) takes a big hit and lay on the ground as his...

Thank You Radio!

Columns Dave Greene Dave Greene -
I’ve written and said a lot of things about radio in my day and certainly since I started writing this column. But, I realized...
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Laid Off By Innovation? Use AI To Get Hired Faster

Columns 0
"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Columns 0
Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

Columns 0
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

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"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."