Tag: Starbucks
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Why ESPN Should Double Down After ESPN BET Didn’t Pay Off
"Make no mistake about it—ESPN isn’t done betting. The PENN deal was a first draft, not the final version"
Listen To Your Brand and Ask ‘Why Do We Do That?’
We get so close to our brand that we can’t hear clutter creep or aging imaging day to day.
Rock And Alternative Radio Need To Cultivate The X-Factor
There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.
93.1 The Mountain’s ‘ICE’ Credits the 3-Minute Qualifier For Making Her Sharper
"It’s made my breaks tighter, and honestly, more impactful,” says Ice
It’s Time For Music Radio To Evaluate The Slogan
A friend who encouraged us to revisit this topic called slogans – “soul-sucking.” Spot. On. The best brands are defined by their experience.
Replacing Starbucks With Talk Radio? Don’t Laugh…
Been to a Starbucks lately? Chances are that your local store removed all the seating, or replaced the plush chairs with less comfortable seats,...
News Media Must Also Be Unbiased on Social Media
Republican twitter channels lit up CBS for their reporting on Kamala Harris’ “No tax on tips” campaign idea. While many were like schoolgirls on...
Sitcoms Not Movies
Anyone who has worked with me over the past 10 years has either heard me utter the term "Sitcoms Not Movies" or they've seen something...