Former Starbucks chairman and CEO Howard Schultz has joined Pivot25 Productions as a strategic partner and investor. The move pairs Starbucks’ longtime leader with a fast-rising sports media brand.
What We Know: According to a release, Schultz will work closely with co-founders Ryan Clark and Alicia Zubikowski to expand the company’s brand and business. Additionally, he brings strategic counsel, commercial relationships and access to capital. Meanwhile, The Pivot podcast recently signed a multiyear Netflix deal and tops 1.4 million YouTube subscribers. The company also launched The Pivot Sports with Ryan Clark, a weekly studio show with NFL Films.
What They Said: Howard Schultz: “I have always believed that the most enduring businesses are built at the intersection of great ideas, authentic leadership and human connection. That is what I see in Ryan Clark, Alicia Zubikowski and the entire Pivot25 team.”
Ryan Clark: “That is exactly the kind of partner we want as we enter this next stage. Howard respects what we have built, but he also sees possibilities for Pivot25 that extend far beyond where we are today. His experience, relationships and belief in our vision will help us build the company with greater intention, discipline and ambition.”
Howard Schultz: “Pivot25 is already much more than a successful sports media platform. It is playing at the level of culture—bringing together sports, leadership, business and entertainment while creating consequential conversations for the next generation. I am proud to invest in the company and especially excited to become a partner to Ryan and his team as they build its next chapter.”
Alicia Zubikowski, Executive Producer of The Pivot and Co-Founder of Pivot25 Productions: “From the beginning, we have been focused on building something that is authentic and can grow. Without losing what resonated with people in the first place. We have built Pivot25 from the ground up. We know that the people, relationships and trust behind the platform are what make it special. Howard understands that better than most. He knows what it means to build a global brand while staying grounded in purpose, people and connection. His experience and perspective will be invaluable as we think bigger about what Pivot25 can become while staying true to the foundation we’ve built.”
What Remains Unclear: However, neither side disclosed financial terms or the size of Schultz’s stake. Outside of The Pivot Sports, which launched last week, there is no timeline for planned expansions. Those include live experiences, licensing and brand partnerships.
What It Means: Ultimately, the deal shows how personality-driven sports media now attracts heavyweight investors. Audiences increasingly follow trusted voices rather than traditional networks. As a result, Pivot25 gains a partner who scaled a consumer brand globally. Now, the challenge is growing that reach without losing the authenticity that built it.
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