Tag: Storytelling

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Why First Take Has Earned the Right To Continue Embracing Debate on ESPN

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"Viewers know exactly what they're getting from First Take, just as they know what to expect from Pardon the Interruption. When a formula continues to deliver results and remains central to a show's identity, changing it during growing success rarely makes sense."

Barrett Media Retooling Website and Strategy for the AI Search Era

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"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."

20 Brands In 20 Days: Chase Daniels, Q104 and Star 102 Cleveland

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"They can forgive a bad break, a bad song, a bad ad. But they can't wait for it to be good. If you're doing it right, they'll stay. If you're not, they'll leave."

Is It Time to Abolish the FCC Entirely?

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What's so unusual is the opposition coming from the right, not just the expected criticism from the left.

How Radio Can Correct a Broken Music Discovery Experience

Columns Mike Gunz Mike Gunz -
"Radio can serve as the music listener’s escape while also allowing for entertaining discourse and conversation. These methods can ultimately lead to radio becoming a destination for music discovery."

How Broadcasting Layoffs, AI, and Creators Are Redefining the Media Industry

Columns Jason Barrett Jason Barrett -
2026 has arrived, and hope springs eternal for many across the broadcasting industry. But before we move forward, we must first revisit some harsh...

What Radio Legends Still Teach Us About Great Content

Columns Bob Lawrence Bob Lawrence -
These legends delivered powerful lessons in storytelling and authenticity that still mean something today.

Radio Must Be Better at Telling Its Own Story

Columns John Mamola John Mamola -
"If the power of positivity is good enough for everyone else, why not radio? "

A Primer On Becoming A Great Storyteller In A Content Starved World

Columns Kevin Robinson Kevin Robinson -
I still listen – and learn – from Casey Kasem and American Top 40. Casey remains the greatest storyteller in music presentation.

Media Executives Are Missing The Mark If They’re Not Promoting Brand Progress

Columns Jason Barrett Jason Barrett -
I wonder if you've thought about how much more you gain vs. what you lose by having your brand story told.

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Barrett Media Retooling Website and Strategy for the AI Search Era

Columns 0
"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."

20 Brands In 20 Days: Chase Daniels, Q104 and Star 102 Cleveland

20 Brands in 20 Days 0
"They can forgive a bad break, a bad song, a bad ad. But they can't wait for it to be good. If you're doing it right, they'll stay. If you're not, they'll leave."

Is It Time to Abolish the FCC Entirely?

Columns 0
What's so unusual is the opposition coming from the right, not just the expected criticism from the left.

How Jason Myrtetus Proves Authenticity Leads to Purpose Through His Battle With Cancer

Features 0
"The responses I’ve received, it’s humbling. In our divided world today, especially on social media. This entire journey has renewed my faith in humanity. There are still a lot of really good people out there."