The Super Bowl remains the last television product Americans are guaranteed to watch together and then talk about the next morning around the water cooler.
Kevin Harlan will handle play-by-play duties for the Super Bowl for the 14th straight year, with Super Bowl XXXIV MVP and Hall of Fame quarterback Kurt Warner returning for the sixth consecutive year as lead analyst.
Sunday’s big game should be a huge part of your on-air discussion. Your audience will be watching it. Do not ignore the one thing that most Americans can agree on.
“If radio pulled this ad off, imagine the buzz and media coverage that would be generated throughout the advertising community leading up to the game."
Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.