Tag: Super Bowl
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Nielsen Co-Viewing Test Run Results in 4% Lift of Viewership Figures
"Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change."
Disney Reportedly Receiving Pushback on $10 Million Super Bowl Ad Price Tag
"Four sources familiar with negotiations tell Variety deals have lagged early expectations."
How J.A. Adande Explores Legacy Through Journalism and Evolution With “Dynastic”
"Dynastic fills a niche to look back and understand. I want to promote a historical understanding."
Pat McAfee’s WWE Wrestlemania Role Creates Content Approach Dilemma for ESPN
"ESPN now has a decision to make. Lean all the way in and risk alienating part of its audience. Or show restraint—and protect the integrity of the platform that made this partnership valuable in the first place."
Dan Patrick, Chris “Mad Dog” Russo Agree To Co-Host Each Others Programs Before Patrick’s Upcoming Retirement
"If you want to do it at a big event, we can do it at a big event. Do it at the Super Bowl. You want to do it something like that, we can do it. You pick the time."
Why ESPN Should Consider a Secondary Super Bowl LXI Broadcast on NFL Network
"At some point, ESPN must decide whether its vision for NFL Network remains the same, becomes bigger, or evolves into something entirely different."
How Dan Patrick Strives for Greatness With Looming Retirement Questions To Be Answered
"It’s a bigger picture and constant. Keep moving and make it great. Make everyone else great. I’ll be doing the same thing up till that final day in Atlanta at the Super Bowl."
Former Television Director Sandy Grossman To Receive Pete Rozelle Radio-Television Award From Pro Football Hall of Fame
"This is such an incredible honor, and to know that my father’s name and legacy will be remembered forever in the most prestigious place among the legends of the game would have meant the world to him, as it does our family."
Why Radio’s Silent Goodbyes Are Bad for Business
There’s rarely closure. There’s almost never an on-air “goodbye,” and once they’re escorted out of the building, it’s usually crickets.
Super Bowl LX Study Shows Streaming, Multitasking Now a Central Component To Viewing Experience
"In an era defined by streaming adoption, generational fragmentation, and constant digital distraction, attention alone does not guarantee memory, and memory remains the metric that ultimately determines return on investment."