Tag: Super Bowl
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ESPN’s Troy Aikman Dilemma: Three Options Before the Super Bowl
"At some point, ESPN has to decide whether it wants the conversation surrounding its first Super Bowl to be about the broadcast it has assembled or the one it might be losing."
Jay-Z Reportedly Booking Himself To Headline Super Bowl LXI Halftime Show
"According to Puck Media, Jay-Z landed the gig after Miley Cyrus and Justin Bieber also received consideration."
Super Bowl LXI To Feature Star Wars Themed Alt-Cast For ESPN/Disney Big Game Lineup
"With ESPN broadcasting the first Super Bowl in network history, the network's owner, The Waly Disney Company, is going all in."
Barrett Media Announces Top 20 in Radio Awards Show During Super Bowl Week in Los Angeles
“Up to 40+ awards in total will be handed out during the three-hour ceremony.”
Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?
"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
ESPN Announces Super Bowl LXI To Stream On Disney+
"Internationally, Disney+ streams the game in 55-plus markets, and ESPN networks reach 130-plus countries."
Nielsen Co-Viewing Test Run Results in 4% Lift of Viewership Figures
"Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change."
Disney Reportedly Receiving Pushback on $10 Million Super Bowl Ad Price Tag
"Four sources familiar with negotiations tell Variety deals have lagged early expectations."
How J.A. Adande Explores Legacy Through Journalism and Evolution With “Dynastic”
"Dynastic fills a niche to look back and understand. I want to promote a historical understanding."
Pat McAfee’s WWE Wrestlemania Role Creates Content Approach Dilemma for ESPN
"ESPN now has a decision to make. Lean all the way in and risk alienating part of its audience. Or show restraint—and protect the integrity of the platform that made this partnership valuable in the first place."