It is estimated that 50-plus million Americans play fantasy football. Of that 50,000,000 figure, 65% are men. The players are affluent as well. These two stats mirror your audience.
The question isn't whether SiriusXM has tried to diversify. Clearly, it has. The question is whether that effort has gone far enough to change the numbers when a star as big as Stern begins to start talking about life after SiriusXM.
"Some people may disagree with some of the things we say as talk show hosts, but the one thing I believe we can all agree on is helping our local community. And I think that's what we aim to do."
"There's something about hearing a voice. There's no visuals, so there's an intimate nature to the audio-only medium that I think is really difficult to replicate anywhere else."