"I was a radio listener a long time before I did it. The second it was, 'Let's go to the phones,' I couldn't change the channel fast enough. So I just don't do it."
"The Commission has trained its attention on daytime and late-night television — programs perceived as unfriendly to the current administration — while leaving untouched the vast landscape of talk radio, where candidates routinely appear without their opponents."
The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.