"If the company's radio stations are reaching half the adult population in their local markets, why seek separation from your radio identity? That's a heck of a story."
The special programming comes as prices for summer electricity rates and utility costs in general are set to increase in price beginning on Sunday, June 1st.
"Broadcast is a mature cash cow business that will continue to face headwinds going forward, as businesses will continue to share shift from traditional advertising to digital advertising."
"We have made the decision to suspend operations at these stations — an adjustment that impacts very few individuals — while we evaluate the best path forward."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."