Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.
McKay tells Barrett Media that his termination was due to budget cuts while adding, “During my tenure, both stations saw significant growth. I was truly shocked by this development."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."