The March ratings have come out in San Francisco and for the first time in the station’s history, 95.7 The Game has climbed into the top 3. The station finished the month with a 4.4 rating M-F 6a-7p in the desired demographic of Men 25-54. Market leader KNBR remained ahead in 2nd place with a 5.2.
This is the tightest the sports radio battle has been to date in San Francisco. Sports talk radio as a whole has grown in the market, climbing from a 6.9 market share in August 2011 to 9.6 in March 2015!
For the winter book (Jan-Mar) The Game finished 6th overall with a 4.0. It was the highest performance the station has recorded for a quarter since launching in August 2011. KNBR finished the quarter in 2nd place with a 5.6.
One key item of note, The Game won for the first time head to head during the 10a-12p time slot. The Haberman & Middlekauff show ranked #1 beating KNBR during those two hours.
Below is the breakdown for Men 25-54 for all dayparts in March.
| Time Slot | KNBR | 95.7 The Game |
| 6A-10A | 6.1 (2nd) | 3.7 (9th) |
| 10A-12P | 4.2 (7th) | 5.0 (1st) |
| 12P-3P | 5.0 (1st) | 4.7 (2nd) |
| 3P-7P | 4.8 (3rd) | 4.7 (4th) |
| 7P-12A | 5.0 (4th) | 3.7 (7th) |
| 6A-7P | 5.2 (2nd) | 4.4 (3rd) |
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
