Another quarter, another dominant showing by 97.1 The Ticket. In the 2021 winter book, the Detroit sports radio station did what it usually does, finishing either 1st or 2nd in each category.
Starting with the full week (M-SU 6a-Mid), The Ticket finished 1st with Men 25-54 with an 11.4 share. The station was 2nd for the full week with Adults 25-54 with a 7.0 share. In weekday prime (M-F 6a-7p), The Ticket placed 1st with Men 25-54 with a 13.6 share. They popped a 2nd place finish with Adults 25-54 with an 8.6 share.
Moving to the weekday shows, Stoney & Jansen with Heather were 2nd in morning drive with a 13.6 share with Men 25-54. They were 2nd with Adults with a 9.2 share. Middays saw Karsch & Anderson secure a 1st place finish with Men 25-54 with a 13.1, and another top spot victory with Adults 25-54 with an 8.4 share. Wrapping things up in afternoons, Mike Valenti and Rico Beard produced a 15.6 share to finish 1st with Men 25-54. The popular duo were also 1st with Adults 25-54 with a station best 9.4 share.
The Ticket did lose two points with Men 25-54 year to year in weekday prime and the full week. Given their command over the local market though, they can afford it. The ratings above don’t include streaming numbers, which when added to the equation are likely to boost the station even higher. Overall, an outstanding job by Jimmy Powers and his team.
With a strong lineup in place, Tigers baseball back on the air, Lions football just around the corner, and local sports radio competition non-existent, expect The Ticket to continue dominating the market for the foreseeable future.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
