The winter book results are in for Phoenix, and once again Bonneville’s Arizona Sports 98.7 FM delivered.
The Phoenix sports radio leader closed the quarter in 8th place among Men 25-54 in weekday prime (M-F 6a-7p). The other sports radio brands in the market, ESPN Phoenix 620, FOX Sports 910, 1580 The Fanatic, and KDUS Sports AM 1060 were further behind for the quarter.
Among 98.7’s local shows, Burns and Gambo produced the best performance for the quarter. The popular afternoon duo generated a 4.4 share, placing them 6th in their timeslot. Having worked together for a decade, Dave and John continue to thrive with no signs of slowing down.
Next best was Bickley and Marotta, the station’s midday show. Dan and Vince were just one tenth lower than afternoons with a 4.3 share. That earned them a 9th place finish in their daypart.
Finishing up in mornings, Doug & Wolf had a setback for the quarter. They turned in a 14th place finish with a 3.0 share. Doug Franz and Ron Wolfley have enjoyed fifteen strong years in mornings, becoming one of the most popular shows in Phoenix. Just two years ago they were 4th. I’d expect them to regain their footing and perform stronger in the spring, summer and fall books.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
