An NBA Finals run by the Phoenix Suns is more than good for business. The 2021 spring ratings book for Phoenix produced results which are sure to keep 98.7 Arizona Sports’ leadership team of Scott Sutherland, Ryan Hatch and Rod Lakin very happy. The market’s leading sports station ranked 5th overall in weekday prime (M-F 6a-7p) for the quarter with a 4.7 share among Men 25-54. The station’s performance improved three ranking positions and seven tenths of a point from the winter book.
Among the station’s weekday shows, Burns and Gambo produced the best numbers for the quarter. The afternoon show, which features Dave Burns and John Gambadoro, delivered a 5.7 share, strong enough to capture 3rd place. That was a 1.3 share increase and three ranking positions climb from the winter.
Evenings generated the second best numbers for the quarter, with the combination of Suns basketball, Diamondbacks baseball and The Rundown with Luke Lapinski popping a 5.5 share. That number was enough to rank the station 5th at night.
Next was the midday show hosted by Dan Bickley and Vince Marotta. The popular tandem finished the spring book in 7th place with a 4.5 share. Bickley and Marotta’s show added two tenths of a point and two ranking positions from the winter book.
Closing things out was the morning show, ‘Doug and Wolf’ led by Doug Franz and Ron Wolfley. The AM drive team recorded a 3.7 share which placed them 12th from 6a-10a. Their performance improved from the winter book by seven tenths of a share and two ranking positions.
Fox Sports 910, 1580 The Fanatic and KDUS 1060 were either not rated or too far back to write about.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
